Emily Ironi, Founder Of The Dairy Fairy Shares Her Thoughts On Being A Momprenuer

May 20, 2017

Emily Ironi, Founder Of The Dairy Fairy Shares Her Thoughts On Being A Momprenuer

Tell us a bit about who you are and what you do. Please include your business name and your role.
My name is Emily Ironi and I’m the founder and CEO of The Dairy Fairy, a company that makes ingenious intimates for mama’s milk.
 The Dairy Fairy

What prompted you to get into this business? Was there a particular revelation or experience that compelled you to move forward with your plans?
My daughter was born in 2012, at the same time as I was closing my prior business (a handbag company named Alexis Hudson). I was sleep deprived, overwhelmed and faced with a quandary of “what to do next” and how to provide for my little girl.
I had the “a-Ha” moment while working and pumping and feeling frustration with the options that were available for moms that wanted to be efficient and still maintain some femininity in pumping (yep, its possible!).
How many years of experience do you have in either your business or the baby/mommy industry? And yes, parenting definitely counts!
I was a very late member to the mommy club and baby industry. As a matter of fact, I almost missed the boat altogether. After a failed marriage and divorce, I found myself as a late thirties, baby obsessed woman. I was lucky to have Arden at the age of 40, with the assistance of IVF and a sperm donor. I joke that I had two babies, 6 months apart.
Arden is now 5 ½ years old and the business is 5.
What’s your favorite thing about working in the baby/mommy industry? What fuels your love for it?
I absolutely know, connect and love the moms that are our customers, because they are just like me, and I am just like them. The struggle is real. I hated the process of pumping, but I loved providing my baby with breast milk. The marriage of the “want” and “need” and truly providing amazing solutions is a true passion of mine!
What baby/mommy product do you recommend the most? What are some of your other favorites? Why?
I love Little Giraffe blankets and stuffies. They are just so luxurious and something that endures through time (Arden still has all her blankets from 5 years ago).
I’m also a fan of Sarah Wells Breastpump Bags, because just like The Dairy Fairy, they mesh fashion and function so that a mama doesn't have to feel like she’s giving up her femininity or style.
Oat Mama bars are delicious and effective for increasing milk supply for a mama on the go. I would eat them every day, breastfeeding or not ; )
What is your number one piece of advice for new moms?
Chill. Don’t sweat the small stuff. With a first child, you see danger in everything and there’s so much fear-based decisions. Later on, you realize that a baby really just needs food, love and a happy mama. Be good to yourself so you can be good to your little one.
What would you say is the hardest part about being a parent? If you aren’t a parent yourself, what do you think is the hardest part?
There are many challenges. Each age and stage has its own issues. Tongue-tie, diaper rash, potty training etc. You graduate from one stage feeling like you nailed it, only to realize the next stage is all that plus more. Parents of older kids (ie high school and college) have assured me that being a parent does not end at 18, and you will always worry and always need to be there during your child’s difficult times.
Accept it and embrace it and enjoy it.
In your experience, what helps the most in the first 12 weeks postpartum?
Trying to get back into some semblance of normalcy. Getting out with baby, date nights, exercise. Not right away, but gently making sure you continue to be YOU.
Share your respectful insights on a hot button topic (bottle vs. nursing, co-sleeping, pacifiers, paternity leave, or any topic you’re most passionate about).
Where to start? There are so many taboos and controversial issues with breastfeeding.
My insight is that fed is best. From the boob, from the bottle, from formula or any combination of these. There’s no right or wrong, there’s only what is right for YOUR baby. A fed baby, can thrive.
Leave us with something important, inspiring, funny, or wise. Be creative!
If you dream it, you can do it. – Walt Disney
This has been so true for me, from deciding to be a mother, to starting my business, and now growing it.

*We will be featuring The Dairy Fairy as one of the partners in our giveaway this month.  Follow us on Facebook and Instagram for details


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