"Life is short. Dress them up, take lots of pictures, let them get dirty, and drink that wine, girl" -Russell Powell, Owner, R. Powell PR

October 04, 2017

"Life is short. Dress them up, take lots of pictures, let them get dirty, and drink that wine, girl" -Russell Powell, Owner, R. Powell PR

Tell us a bit about who you are and what you do. Please include your business name and your role.
My name is Russell Powell, and I own a PR firm, R. Powell PR, in Charleston, SC. Prior to launching my company, I worked in the communications/media industry for 10 years, with roles at ELLE magazine, Gilt Groupe and Amazon in NYC. I also interned at Conde Nast Publications throughout college, as well as completed local internships at Charleston Magazine and The Post & Courier.

What prompted you to get into this business? Was there a particular revelation or experience that compelled you to move forward with your plans?
I love this industry. I like to think of it as strategic fishing; You have to find the right bait (story hook + pitch) and the right spot (media outlet + editor) in order to catch a big fish (story placement for the client). I always gives me a rush when I secure a story - especially in a national outlet. It gives me this rush of excitement, and fuels my passion to continue working harder to get them another placement.

How many years of experience do you have in either your business or the baby/mommy industry? And yes, parenting definitely counts!
10 years in this industry, and 1 year as a Mama!

What baby/mommy product do you recommend the most? What are some of your other favorites? Why?
I have a giant list! I love the swaddles that zip, because I could never perfect that masterfully tight swaddle technique like the nurses in the delivery room.

What is your number one piece of advice for new moms?
Give yourself some grace. You created a human being, and that makes you a rockstar. Don't be too hard on yourself to do everything perfectly, or you'll drive yourself nuts. Take things one hour at a time, and go from there. If you try to plan too far ahead, you'll miss all the fun little moments that are happening right now. Also, everyone is going to start giving you their opinions on the best thing to do for your child -- and you have to take everything they say with a grain of salt (or flat out ignore it). You innately know how to do this, even if you don't think you do. So trust your gut. You're an incredible Mama already!

What would you say is the hardest part about being a parent? If you aren’t a parent yourself, what do you think is the hardest part?
SLEEP DEPRIVATION. Before our daughter was sleep trained, the lack of sleep crushed me. We were lucky and she started sleeping through the night at around 4 weeks, which was incredible, because I don't think I could have lasted much longer!

In your experience, what helps the most in the first 12 weeks postpartum?
Comfortable pajamas (the ones from Soma are my JAM), wine (because obviously) and a good support system of friends and family. Also, a helpful husband who tells you you're beautiful after 4 days of not showering is always a plus.

Share your respectful insights on a hot button topic (bottle vs. nursing, co-sleeping, pacifiers, paternity leave, or any topic you’re most passionate about).
Oh dear - I tend to keep my mouth shut with these types of things, just because I'm not one to judge anyone for their parenting style. I think the most important thing is to do what works best for YOU and your family. To hell with the rest.

Leave us with something important, inspiring, funny, or wise. Be creative!
Life is short. Dress them up, take lots of pictures, let them get dirty, and drink that wine, girl.

You can follow Russell on social media at:

Instagram, @russellpowell

Twitter, @russelldouglas

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